Guides
Learn everything.
Build anything.
Step-by-step guides for every Artefact feature, plus advice for running and growing your small business online.
Quick start
Feature guides
How to connect a custom domain
Replace your artefact.bz link with your own domain name. Works with any registrar — GoDaddy, Namecheap, Cloudflare, and more.
How to read your site analytics
Understand your visitor data — traffic sources, top pages, and what's converting.
How to manage your contact form
View submissions, enable email notifications, and customise your form fields.
How to add a WhatsApp chat button
A floating button that lets customers message you directly. One of the highest-converting contact methods for local businesses.
How to collect customer reviews
Add testimonials to your site and build your Google review count over time.
How to add a booking widget
Embed Calendly or Cal.com so customers can schedule appointments directly from your site.
How to create a multi-page website
Add a Services, Gallery, or About page. Manage navigation and per-page SEO settings.
How to optimise your site for SEO
Meta titles, local SEO, Google Search Console, and how to get found by the customers searching for you.
For your business
Do you actually need a website for your service business?
What a website does that Google Business Profile and social media can't — and when it really matters.
How to set up your Google Business Profile
The free listing that puts your business on Google Maps and local search. How to do it properly.
Local SEO basics for service businesses
What local SEO actually is, what moves the needle, and what's worth ignoring.
How to get more Google reviews
When to ask, what to say, how to make it easy, and how to handle the occasional bad review.
How to get more dog grooming clients
Google presence, before-and-after photos, referrals, and online booking — what actually works.
How to get your first clients for a cleaning business
Personal network, local groups, Google Business Profile, and the importance of early reviews.
How to get more clients for your nail business
Instagram content, Google presence, loyalty programmes, online booking, and events partnerships.
How to get more personal training clients
Niche positioning, transformation stories, referrals, and turning enquiries into bookings.
How to get more tattoo clients
Instagram portfolio, style specialisation, flash days, referrals, and Google presence.
How to get more clients for your barbershop
Google Maps visibility, before-and-afters, loyalty cards, online booking, and community presence.
How to get more photography clients
Niche positioning, vendor referrals, website portfolio, and consistent content.
How to get private tutoring clients
Directories, school referrals, niche subject positioning, word of mouth, and a professional website.
How to get more customers as an electrician
Google Business Profile, reviews, trade directories, builder relationships, and EV charger specialisation.
How to get more massage therapy clients
Local SEO, niche specialisation, health practitioner referrals, and online booking.
How to get more painting and decorating customers
Word of mouth, before-and-afters, Google presence, trade directories, and estate agent relationships.
How to get more dog walking clients
Community groups, pet platforms, Google Business Profile, vet referrals, and a professional website.
How to get more landscaping and gardening customers
Google presence, before-and-afters, seasonal marketing, maintenance contracts, and community visibility.
How to get more yoga and pilates clients
Community classes, health practitioner partnerships, online booking, and niche student targeting.
How to price your services as a self-employed person
Calculate your minimum rate, research the market, price outcomes not time, and raise prices confidently.
What to put on a small business website
The 6 essential elements every service business website needs to convert visitors into customers.
How to get clients without paid advertising
Six organic strategies: Google Business Profile, referrals, reviews, SEO, community, and content.
How to build a referral system for your service business
When to ask, what to offer, how to make it systematic, and why most referral attempts fail.
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