How to view your site analytics
Artefact includes a built-in analytics dashboard so you can see how many people are visiting your site, where they're coming from, and which pages they spend time on — without installing any third-party tools.
Analytics dashboard requires Core plan or higher.
Step-by-step
- 1
Open your site dashboard
Log in at artefact.bz/login and select your site. You'll land on the site overview page.
- 2
Click 'Analytics' in the left sidebar
The analytics section shows your traffic data. By default, it shows the last 30 days.
- 3
Read the overview metrics
The top row shows your key numbers: total visitors (unique people), total page views (all pages viewed), average session duration, and bounce rate (percentage of visitors who view only one page).
- 4
Check traffic sources
The 'Sources' section shows where your visitors are coming from: direct (typed your URL), organic search (found you on Google), social, or referral (another site linked to you). This tells you what's working.
- 5
See your top pages
The 'Top pages' section shows which pages on your site get the most views. If you have a multi-page site, this tells you what content your visitors value most.
- 6
Adjust the date range
Use the date picker at the top right to view a different time period — last 7 days, last 30 days, last 3 months, or a custom range.
Tips & best practices
- ▸A high bounce rate on a contact or booking page is normal — visitors who find your number and call you immediately count as a bounce, but that's a good outcome.
- ▸If most of your traffic is 'direct', try sharing your site link on Google Business Profile, social media, and local directories to grow organic traffic.
- ▸Low session duration (under 30 seconds) combined with high bounce rate often means visitors didn't find what they expected — review your homepage headline and main CTA.
Common questions
Does Artefact analytics use cookies?
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Artefact analytics uses privacy-first tracking that doesn't require cookies or personal data. No cookie banner is needed. Visitor counts are based on anonymised session data.
Can I connect Google Analytics instead?
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Yes. Go to Settings → Integrations to add your Google Analytics ID or Google Tag Manager container. Artefact analytics and Google Analytics can run side-by-side.
Why do my visitor numbers look different in Google Analytics vs Artefact?
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Different analytics tools count visitors differently. Artefact analytics filters out bots more aggressively, which often produces lower but more accurate numbers. Both are valid — use one as your primary reference.